The Right Agent Makes All The Difference, I'm Just 1 Call Away

Tips for Choosing Your Right Agent

When the time comes to sell your home, how do you choose which real estate agent to appoint? You have a tremendous choice of agencies and, on the surface, most appear to do more or less the same thing. But there is far more to moving than simply finding a buyer, and it is critical that when the time comes, you choose the right agent for you, your property and your situation.
A good starting point is to find an agent who clearly understands the stresses involved in moving and who accepts that you are likely to want to sell your home with minimal stress and for the most attractive figure the current market will pay within a convenient timescale. Many agents make unrealistic claims and rash promises,so here are some guidelines which I hope will help you choose the right agent to sell your home.

Valuation
Beware! It is well-known that some agents deliberately over-value in order to impress you to secure your instruction, so don’t fall into the trap of simply choosing the agent with the highest valuation. An inflated price attracts the wrong buyers to your property, and the right buyers never see it, resulting in the property going stale on the market. This often leads to the property falling below its true market value. The issue of correct valuation is paramount. It is critical that you appoint an agent who not only has a track record of successful sales in the area (not just properties on the market) but also has a thorough working knowledge of current buyer activity, and who can interpret prevailing market trends to your advantage.


Communication
That’s easy! A Good Agent is in frequent contact with their clients and have the guts to advise you if anything needs to be done to improve your chances of an impressive sale.
Getting an agent to communicate with you should be expected, after all we are being paid a commission, right?

Enthusiasm
If an agent is not enthusiastic about your property – don’t instruct them. A positive approach to selling your home is essential if buyers are to be inspired into buying your home.You need someone very positive selling your home and not someone who works in slow motion!



Viewings
Does the agent accompany all viewings? What about evenings and weekends? It is incredible that so few real estate agents provide accompanied viewings. Apart from the obvious security issues, only when agents accompany buyers around a property can they probe, listen and understand what the buyer really wants. Agents who develop a picture of the buyers’ preferences, in addition to those few key ones that were registered, tend to have a much higher viewing/sale ratio and do not frustrate their clients with unsuitable viewers.

Open House
Open Houses are planned viewing times that, when marketed correctly, often attract large numbers of buyers who might not otherwise have viewed a property. So for maximum exposure, choose an agent who uses the open house method as part of their marketing strategy.

Advertising
Make sure you choose an agent who advertises your property along with her other listings. Chances are that they will already have a large pool of buyers who have enquired about similar homes to yours. However, be careful of the agent who promises to advertise your property every week with a postage stamp size ad! This is simply paying lip-service to you and has very little to do with marketing strategy as it can cheapen your property and lead to over-exposure.


Personal Recommendation
Ask friends, relatives and colleagues to let you know which agent has offered them the best service. Recommendations are always an effective way of finding a good agent.
Drive around your area, whomever has the most SOLD signs is one I'd choose. Clearly that agent must be a Top Producer. Always choose a winner!
Choose an agent who has a lot of listings because you and I know that the more listing your agent has the more traffic is generated your way.
Ultimately, you are best served by choosing a locally based agent who not only services your area but holds similar home to yours. Choose an agent who has time to listen; one who understands your needs and concerns; one who can offer real, straight-talking advice; one who takes pride in his/her integrity, combined with a passion for results, and most importantly is choose one who you feel comfortable with.



“My Aim Is To Exceed Expectations!”


The Right Agent Makes All The Difference, I’m Just 1 Call away
Anita Benabou Rozenblat